Adobe Experience Platform – Key Advantages
Single optimized platform library that allows communication and integration with all Adobe Experience Cloud tools (Adobe Analytics, Adobe Target, Audience Manager, Adobe Assets, Adobe Journey Optimizer, AEM, Creative Cloud and similar tools)
Reduces the number of calls from your browser to different Adobe platform tools (Adobe Analytics, Target, Visitor API, Audience Manger)
Page performance Improvements due to single light weight code library
Single Standardized Data models – XDM (Experience Data Models) with unlimited expansions built in
Independence from Adobe specific variables like eVars, props, events to flexible data fields
Improved server-side DataStream and configurations mappings
Easier Data Integration from different Sources and single consolidated data views in CJA (Customer Journey Analytics)
Server-side Tag management and integrations
Continued excellent Adobe support compared to similar products in industry
Improved Customer Data Platform (CDP) and Marketing Optimization beyond Digital Analytics
Improved data validation capabilities built in via Adobe Assurance tool
Improved integrations with AEM (Adobe Experience Manager), Adobe Assets, Adobe Journey Optimizer, AEP to provide Realtime, AI driven customer journeys
Improved data governance and compliance process via Consent and governance labels
Adobe Experience Platform – Key Shortcomings & Complexities
Complex and Tedious process of data architecture, analytics, journey and reporting setup
More capacity needed on the Analytics team for setting up data for reporting and insights
Complex migration process from prior library versions
Steep learning curve and open-ended architecture
Some of the features like Geo location map visualizations are yet to be part of the new product
Less flexibility on data restructuring post identity and profile enablement
Diversified product knowledge which needs more involvement from various Adobe product / support groups
Limited CDP focused on Customer and Accounts based profiles